![]() Not surprisingly, interest in the psychological perspectives of tattooing behavior has increased over the last several years. Despite the increasing popularity of tattoos, little is known about the motives behind the acquisition of such body markers. Some people perceive tattooed individuals as immoral, crude, unstable, undesirable, and foolish, while others consider them appealing, interesting, unique, self-confident, desirable, and progressive. This may be related to celebrities and sport icons with tattoos appearing on television shows and in magazines. The popularity of tattoos within Western culture is rapidly increasing, and tattooing behavior has become more accepted. ![]() Thus, it appears that links between self-esteem, ideal body, ideal self and constructs of "woman with tattoos" may play a role in tattooing behavior in young women. Women with tattoos were characterized by an association between body image and self-esteem, while women without tattoos did not display such a correlation. No significant differences in body image were detected between the two groups. Compared to women without tattoos, women with tattoos showed significantly lower self-esteem and displayed stronger relationships between three constructs: ideal body, ideal self and tattooed woman status. Sixty young women with tattoos and sixty young women without (all aged 18–35 years), performed the Color RGT in order to evaluate the relationship between self-esteem and body image. To this end, the repertory grid technique (RGT) was adapted and used to assess differences between women with and without tattoos in terms of self-esteem and body image. The present study was designed to investigate the relationship between self-esteem and body image in young women with tattoos. Available evidence regarding the reasons for people to acquire body markers such as tattoos is contradictory.
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